If you have a product or service that has a potential benefit (and is not harmful) for people with asthma and/or allergies, you are welcome to apply to participate in the Sensitive Choice programme.
The first step is to get in touch with us, tell us about your product or service and why you think it would be a good fit for the programme. From there, we will send through the details about the programme, answer any questions you may have, and send you a copy of the Sensitive Choice application form.
Once the application form is complete the Asthma and Respiratory Foundation NZ will provide you with any relevant feedback, and then the application will be submitted to an independent Product Advisory Panel.
Once reviewed by the panel at their bi-monthly meeting, if approved, the product or service can then become part of the programme.
Not all products are suitable for the programme, but we welcome enquiries from all types of industries. Please note that prescription pharmaceutical products, food and any products that claim a cure for asthma will not be considered.
An independent and voluntary panel of experts form the Sensitive Choice Product Advisory Panel.
The Product Advisory Panel include:
Each application is reviewed and discussed rigorously by the Product Advisory Panel. Only when each member of the panel is satisfied that the product may be of benefit to those with asthma and/or allergies will it become approved by the programme.
In addition, prospective applicants should note:
If a product is accepted by the Product Advisory Panel, a partnership contract is negotiated.
Once part of the programme, approved products and services are able use the Sensitive Choice trademark on their packaging and promotional materials. Approved products are also supported and promoted in various ways through our marketing and communications channels, and we can provide assistance for partners upcoming campaigns.
The Sensitive Choice logos and the words 'Sensitive Choice' are trade marks. These trade marks are licensed to partners to use in accordance with their licence agreement and our style guide.
Any use of the trade marks that is not approved (including copying logos from our website (or a partner’s website), or even saying in text that a product is Sensitive Choice approved) may constitute an infringement of our intellectual property rights and we may seek legal remedies.
Advertising and promotional programmes are run annually to support consumer recognition of the butterfly trademark.
The Foundation has been helping New Zealanders breathe easier for over 50 years. Here are some of the activities made possible by Sensitive Choice® and its partners:
We are working to expand the categories currently on offer so please do not hesitate to contact us with new ideas.
To learn more about the programme or to discuss whether your product or service may be suitable, please contact:
Phone: 04 495 0092
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